I've spent the last twelve years working inside some of the UK's most exciting DTC brands, from scrappy beginnings to market leadership.

Most of that time was at Bloom & Wild, where I was lucky enough to join early and help grow the business from an innovative idea into a household name.

That experience completely shaped the way I think about how businesses succeed, and it’s what I now share with first-time founders through my work with them.

My Approach

At Bloom & Wild, we proved that it was possible to build a business that was hugely commercially successful whilst also being deeply customer-centric, values-led and loved by the people choosing to send flowers from us.

That balance between customer, commercials and culture sits at the centre of how I work today.

My Experience

Over eight years, I helped turn Letterbox Flowers into the UK’s most loved flower gift, before taking what made the product special and translating it into new categories, new markets, new retailers and entirely new customer experiences.

From launching into Sainsbury’s and Ocado to international expansion, Tiny Trees, gifting ranges, workshops, weddings and pop-ups, my role became all about scaling the magic without losing it along the way.

I sat at the intersection of product, customer experience, operations, quality, marketing, finance and merchandising, meaning I was deeply involved in all areas of scaling a business. Not just the exciting bits, but the complexity, ambiguity and difficult decisions that come with growth too.

Some products & projects I’m particularly proud of

  • Letterbox Flowers

  • Tiny Christmas Trees

  • Bloom & Wild for Sainsbury's

  • Collaborations

  • Gifting

  • Subscriptions

  • Plants

  • Workshops

Today

Now I work with first-time founders building ambitious, thoughtful consumer brands of their own.

I bring a combination of hands-on experience, commercial thinking and practical support across the realities of scaling, helping founders make clearer decisions, protect what matters, and grow in a way that feels sustainable and true to the business they actually want to build.

Let's Talk

Brands I’ve worked with

“Olivia was integral to the success of Bloom & Wild from the early days, helping build the business to European market leadership. Her first-hand experience of the realities of scaling fast, paired with her warm and empathetic nature, mean she's uniquely positioned to help you navigate the challenges of growth and make the right calls with confidence.”

Aron Gelbard - Co-Founder & CEO, Bloom & Wild