Bloom & Wild for Sainsbury’s

Launching Bloom & Wild into Sainsbury’s stores meant forgetting everything we knew about Letterbox Flowers,y and z and instead translating everything that everyone loved about the brand into the world of POS b and c.

After a rate of sale of over double what was forecast, the initial trial of 25 stores quickly turned into becoming a permanent fixture in over 120 branches across the UK.

We had some experience of selling

We also via another retailer. In fact it was the launch onto Ocado that displaced incumbent brand Interflora that caught the attention of the Sainsbury’s Future Brands team.

Take everything that was loved about the brand, and deliver it in a different format where basically everything has changed. Everything that we knew so well - bouquets that fit into letterboxes, total control of production, online merchandising, forecasting etc - was turned on it’s head.

The stakes were high too. obviously still our product but in an unforgiving environemt, infront of lots of eyes. lots of upfront investmenet in POS etc.

Price point much higher than the incumabrnt